Recently, hyaluronic acid market has been robust. It is expected that this trend may continue in 2013 because popularity is high, experience nature is high, the growth trend to continue in 2013. On the other hand, Self-care products such as cosmetics and beauty Equipment is also favorable. Market size of 2012 also has increased 0.3% than 2011 and the sales is up to 1 trilliion 951.6 billion Japanese Yen. According this trend, for people who is seeking high function products, we decide to renew our long-popular prodcut – Hyaluronic Acid α.